Pure Earth Natural Products

We are a proudly Australian, family-owned brand guided by a deep appreciation for the natural world and a strong belief that the best ingredients come from nature. We believe beauty doesn’t have to arrive at the natural world's expense; that is why all of our products come in sustainable packaging.

Our formulas are vegan and cruelty-free and contain quality ingredients, formulated with generous portions of natural herbal plant extracts and essential oils.

We say ‘NO’ to:

Mineral Oils Sulphates (SLS / SLES)
Artificial Colours / Dyes

We make a conscious commitment to reduce single-use plastic and offer all of our products in aluminium packaging, which is infinitely recyclable (unlike plastic which downgrades each time and eventually ends up in a landfill).

How is aluminium sustainable?

1. Aluminium is recycled without losing quality or purity in the product, which means it can be recycled infinitely. Plastic, on the other hand, can only be recycled a finite amount of times and eventually ends up in a landfill. 2. There is no need to add additional material in the recycling process of aluminium.

Our philosophy is simple; pure, authentic and beautifully aromatic products, crafted cruelty-free, vegan, sulphate-free, paraben-free and in sustainable packaging.

Manufactured in Australia's only 6 Star Industrial Estate awarded for sustainable Ecosystems, Waste, and Energy.

We make a conscious decision to reduce single use plastic by offering all of our products in aluminium bottles which can be recycled infinitely (unlike plastic which downgrades each time and eventually ends up in landfill).

And all deliveries are carbon neutral.