Ruby Cup was created out of a desire for change. When Julie, Maxie and Veronica (our co-founders) created Ruby Cup, they wanted better menstrual health solutions to be available to women and girls everywhere, regardless of their income. Fully convinced that cups were the best period product on the market, Julie (our CEO) decided to do more than just spread the word to friends about menstrual cups. Together with her co-founders, she took her enthusiasm a step further and developed and designed her very own easy-to-use period cup.
She wanted every Ruby Cup to make a real difference, both for those who could afford to buy one, and for those who struggle to afford period products. With this vision in mind, in 2011 the three founders moved to Kenya to do market research. After experimenting with several different business models, they decided on the model that would become the heart of Ruby Cup's sustainable business: Buy One, Give One.
Since 2012, every single Ruby Cup sold is accompanied by another cup that is donated to a person who struggles to gain access to safe and affordable period products.